Critical Movie Review About Yoga Essay Example for Free

Critical Movie Review About Yoga Essay Seldom do we have movies which tackle yoga as plot but it was a welcome window in the 2000 movie The Next Best Thing top billed by pop-icon turned actress Madonna. Director John Schlesinger and Screenwriter Tom Ropelewski and the rest of the cast and crew were able to present that Yoga, being a plot in a movie, does not lack that dramatic necessity of conflict. Just try to figure out and visualize the conflict or struggle between muscles when youre trying to lift your foot behind your head in the eka pada sirasan or leg-head pose. Is it not the stuff of cinema? The power and effectiveness of Yoga was clearly manifested in The Next Best Thing where Madonna played a yoga teacher who has a baby with her gay best friend played superbly by Rupert Everett. Driving instructor Abbie (Madonna) has no problems getting her students to bend over backwards and tie themselves into knots for her. But in life she cant seem to find anyone to tie the knot with her. Robert (Everett), her best friend and confidant, is having equally dismal luck finding his Mr. Right. When Abbies relationship ended , she turned to homosexual Robert for comfort and advice. Under alcohol spirit they resulted into an unexpected tryst which made Abbie pregnant and decided to have the child. The two then committed to being good parents and created an unconventional but loving home for their precocious son, Sam (Stumpf). Now comes the yoga skills which Abbie used to remain celibate but she finally relented when she met Ben (Bratt). Roberts father image was threatened with the romance between Abbie and Ben. This was followed by tensions specially when Abbie and Ben planned to marry each other. Thereafter the movie pictured the family exploding over a heart-wrenching custody battle for Sam. Everett sparkles and Madonna oozes her usual cool in this drama/comedy from the director Schlesinger. Madonna 2 Yoga Journal and USA Today have made much of the authenticity of the yoga scenes in the movie. Madonna, a student of ashtanga yoga, brought in her own teachers, Kimberly Flynn and Noah Williams, to be consultants on the film. They advised on decor, class instruction, and fashion. â€Å"This really is the first time yoga has been taken seriously on a film project,† Flynn told USA Today. (qtd in Yoga at the Movies by Sherry Roberts). Yoga students can relate to scenes in the movie such as that of Benjamin Bratt’s first yoga class (he eventually becomes Madonna’s fiance in the movie). Toned and muscular Bratt falls over, peeks during chanting, and quickly realizes yoga brings a whole new dimension to â€Å"being in shape. † Perhaps the most refreshing scenes in the movie are seeing children practicing yoga: Madonna’s 7-year-old son (Malcolm Stumpf) leads a pretend yoga class with his friends in the backyard and later pulls up a mat and moves into the asanas (poses) right along with the adults in yoga class. (Roberts) Aside from the entertainment derived from the movie, presenting Yoga as the plot made the viewers really benefit from the true insights of the calming exercise with its physical, mental, emotional, and spiritual effects. The public was able to cultivate their own garden with Yoga by discovering the tools that can bring each of us in touch with our true nature through. In addition to greater strength, flexibility, and a re-sculpted body, Yoga is one of the best stress busters one can utilize. The movie is not only about Yoga but also a story of love and family with all its fold, twist, and mutilation of those intertwining concepts. The characters find that inner peace is always susceptible to outside and traditional factors. What is good is that there is compromise. which is a big part of yoga. The movie may be more about yoga than it first appears but it is more important that in the end, the conflict was resolved in true yogic fashion, by moving on. Madonna 3 Works Cited Roberts, Sherry. â€Å"Yoga at the Movies. † 2001-2007. Yoga Bound for Yoga in the Movies. 5 December 2007 http://www. yogabound. com/yoga/art_at_the_movies. htm. Schlesinger, John and Ropelewski, Tom. â€Å"The Next Best Thing. † 2000. 5 December 2007http://movies. go. com/the-next-best-thing/c790385/drama.

William Blake and William Wordsworth | Comparison

William Blake and William Wordsworth | Comparison William Blake and William Wordsworth are two poets that have a few very different views on life and the world. And quite a few close similarities, particularly their writing style, as in they way express their thoughts. William Wordsworth was born on 7 April 1770 in Cockermouth, Cumberland, in the Lake District. His father was John Wordsworth, an attorney. The country and beautiful landscape struck Wordsworths imagination and gave him that love of nature that he is now famous for. As a country poet he isnt used to the dark alleys of London like Blake was and rather than seeing cities as a mark on the landscape, he sees them as an addition. A thing of equal beauty This City now doth, like a garment, wear, The beauty of the morning; silent, bare. You can tell he was only visiting London as he compares it to all the natural metaphors and similies he is used to, and it is a surprise to write about cities, since most of his other poems were about nature. If he maybe had stayed a few months he would not have thought as much to it as he does in the poem, maybe because it is so different to the kind of landscape he is used to he sees it in a positive light. He visited France in 1790 and was influenced by the turmoil of the French Revolution he was also greatly affected by his brothers death in 1805. The oppressive rule of France and the chaos and bloodshed of the revolution that he witnessed hit hard on Wordsworths soft, emotional way of thinking. He had to reinvent a whole new understanding of the world and of the human mind in more solid terms. William Blake was born November 28th 1757, it is evident in his poems he had an awareness of the harsh realities of his life-In every voice, in every ban, the mind-forgd manacles I hear. Here Blake is talking about the oppression of the city of London and how the mind is chained-, which is metaphorical, but he is saying almost how the people of the city are losing their individuality. As a young boy he had a vision of seeing angels in the trees. These mystical visions returned throughout his life, leaving a mark on his poetry and outlook on life. His artistic talent was noticed by many and encouraged. At ten years old, he began engraving, he was very creative and he started his first poem 1773. Blake hated the church; he believed that the truth was learned by personal revelation, not by teaching. In the end he started to think that all religions were one and there wasnt any correct religion to follow. -Crying weep, weep in notes of woe; Where are thy father and mother, say? They are both gone up to the church to pray.- Quotes from The Chimney Sweeper this is where an innocent child having a hard life as a chimney sweep who wants to see his mother and father but has been turned away by them and the Church. Showing how evil and wrong the church is in Blakes opinion for turning away a poor boy that needs help. Wordsworths verdict after Blakes death reflected many opinions of the time: There was no doubt that this poor man was mad, but there is something in the madness of this man which interests me more than the sanity of Lord Byron and Walter Scott. Blakes style of writing was mostly pointing out a lot of negative aspects about things, relating many objects or places to political problems. In Blakes London- Blake has a very pessimistic and sad look on the city. Blake also used metaphors, similes and personification but referring to the political problems happening, as well as problems with the city- this could be not just London but all cities in Britain at the time. For example- every blackening church appalls this is not just skin deep as the church walls were actually black with pollution and dirt, but on a deeper level where he is talking about the corruption in the church. Wordsworth compares his version of London to beauty thats different from surface appearances, and he used imagery to describe Londons beauty comparing it to natural valleys, green countryside and trickling rivers and streams. For example-Never did the sun more beautifully sleep, in his first splendour valley, rock, or hill There he is being more philosophical and pensive; there is less description and more awe of the actual city. Many of his works at that time expressed the beauty of a pure nature, while Composed upon Westminster Bridge praised the way nature and civilization could coexist- how the city was just as beautiful as the countryside but in a different, deeper way. Ships, towers, domes, theatres, and temples lie, Open unto the fields, and to the sky. In many of his poems, Wordsworth begins to go more and more into his own mind, not actually looking at surface appearances but looking through that sometimes into an almost trance-like state. Of harmony, and the deep power of joy, We see into the life of things. He says that in one of his poems in Tintern Abbey. He starts this by looking at the beauty of the landscape, then his mind drifts into deeper things, like his understanding of life and the world around him; Until, the breath of this corporeal frame And even the motion of our human blood, Almost suspended, we are laid asleep, In body, and become a living soul. Blake however is quite different and is deep in a different way. But here he uses a very negative tone to help convey his point. The whole way through he continues his downbeatoppressive tone and describing everything thats wrong with London. And mark in every face I meet, Marks of weakness, marks of woe.- Commenting on how everyone in the city are the victims of an endless work, to keep the city running constantly, he describes how this is sucking out the souls of people the more they work. Blake also seems to use a downbeat negative tone to give an actual gloomy effect. He sayshow the youthful harlots curse, blasts the new-born infants tear. That line basically means that teenagers are forced into prostitution for money and how if they are impregnated without a father then that child is doomed to be the son of a prostitute. The child is born into a life of poverty and the cycle just keeps going on and on. Wordsworth- possibly because of a better upbringing, has a more positive outlook on life and can find it easy to see most things in their own kind of beauty. Unlike Blake who found it hard not to look at the landscape itself but see everything wrong with what it stood for- And the hapless soldiers sigh, Runs in blood down palace walls. From London instead of marvelling at the palace like Wordsworth would have done- he looks at it and reads between the lines- how soldiers are sent to their deaths, and how the city profits from it. In conclusion I think that Blake and Wordsworth are similar in styles on writing but believe very different things. Blake was thought mad by many but I think he just had strong thoughts coming from his own experiences. Wordsworth on the other hand was simply a very philosophical poet, in many of his poems going into a trance-like state seeing the inner beauty of things.

Hospitality And Tourism Marketing Strategies

Hospitality And Tourism Marketing Strategies Tourism and hospitality industry has become one of the largest industries in modern and competitive business world. It is a common remedy for development and the world travel and tourism industry supported 234 million jobs (8.7% of total world employment) and contributed 10.3% of world gross domestic product in 2006 (Opening up Trade in Services :Key for Tourism Growth, 2008) . The tourism and hospitality industry has been as a helpful force for world peace; the benefits of mixing together different types of people and different cultures. The travel industry has contributed to the accomplishment of millennium development goals especially in the third world countries. Despite a huge expansion in the travel industry fuelled by opportunities created by the internet and emerging markets consistent profitability for many airlines and travel-related firms remains elusive due to terrorism, recession, the SARS virus, strikes, and the Icelandic ash cloud: the list piles up. Before people tr avel for survival or to better themselves but, now people travel for entertainment, business purpose and amusement. Airship or air-ways business have become easier, faster and cheaper to travel around the globe and the airline industry such as Ryan air plays an important role in the tourism sector. 1.1 Over view of Ryanair airline: Ryanair is an Irish low-cost, first and largest low fares airlines in Europe. From Ryanair case study analysis (february19, 2008) it is shown that Ryanair head office situated at Dublin Airport, Ireland, and has based in London Stansted Airport (the third-busiest airport in the United Kingdom). The late Dr. Tony Ryan and his family have established Ryanair in 1985 with just 25 staff. In July 1985 they had launched their first route from Waterford and London Gatwick which is operated by a 15-seat Bandeirante twin-turboprop according to About Us (1985) www.ryanair.com. To defy the oligopoly market between British Airways (BA) and Aer lingus in Dublin-London route, the newly stabilised Ryanair obtains permission from the regulatory authorities. According to Ryanair website,( About Us ,1986 www.ryanair.com), Comparing the price of the BA and Aer Lingus lowest return fare of  £209,Ryanair launched the first Dublin-London Luton flight in May 1986 for only  £99.So in response to stay in the market those rivals cut down their high fares. Inspite of having three conjugative years growth in aircraft, routes and competitive price, they face a massive loss of  £20m which made the company to follow the model of Southeast Airlines leads a change of its management and structure according to Ryanair website(About Us, History of Ryanair, 1990, www.ryanair.com) .For getting a competitive position in Airline industry, The Ryan family put in an additional  £20m in the company and change their management which is a copy of Southwest Airlines low fares model(A bout Us,1990 www.ryanair.com). Thus they are going to begin their innovative management which generally based on low cost with low fare and starting first low fare business in European airlines sector. Now Ryanair offers lowest fares but high frequency flights, moving in to a single aircraft fleet type. It reduces its Dublin-London Luton flight fares from  £99 to just  £59 return by cutting down free drinks and meals on board. The Easter weekend seat sale fares of  £59 return that launched in 1990 was overcoming customers or passengers demand. A vast of people wanted to get this demanding Easter weekend seat and It was such demanding that in Dawson street there was more than halfway traveller s line for three days to get that bargain (About Us, www.ryanair.com). After taking the Southwest airlines low fare model and establishing cost reduction in their strategy Ryanair is rapidly growing in airline market. Their revenue is increasing rapidly which is shown in their annual report. According to annual report of Ryanair (2003), Revenues have risen increasingly and in 2002 revenue was à ¢Ã¢â‚¬Å¡Ã‚ ¬ 624.1million.After one year it was increasingly from à ¢Ã¢â‚¬Å¡Ã‚ ¬ 624 (2002) to à ¢Ã¢â‚¬Å¡Ã‚ ¬842.5 million (2003) and over the same time, net profits had increased from à ¢Ã¢â‚¬Å¡Ã‚ ¬ 150.4 million (35%) to à ¢Ã¢â‚¬Å¡Ã‚ ¬239.4 million (59%). Thus Ryanair increasing their business rapidly and get the huge amount of profit. Now Rianair is distinctive from their competitor .Currently introducing a fantastic team which consist more than 8000 people and it operates a massive number of 51,100 flights per year which is more than 1400 flights per day (About Us, History of Ryanair, www.ryanair.com). By operating a fleet of 250 new aircraft which includes short to medium range, single aisle, narrow body jet airliner 737-800, Ryanair becomes the worlds best budget airline (www.ryanair.com). Providing more than 1100 low fare routes from 44 bases across 27 countries, Ryanair connects 160 destinations. According to Ryanair website (www.ryanair.com), Within next 02 years before taking account of planned disposals, Rainair want to introduce 64 new aircraft in their fleet and currently it carries 73.5 million passengers (approx) which is almost 15% {(73.5/63.5100}higher than the last year (63.5m). Safety is a most important priority for the management of Ryanair. Their commitment to deliver great safeties for their pa ssenger and this obligation begins with instructing or training of Ryanairs pilot, cabin crews and maintenance human resources and includes a policy of maintaining its aircraft in accordance with the highest European Airline Industry Standards. 2.0 Marketing Concept: Marketing is a process which helps to find out what consumers want, and then provide it for them. It is a system of business activities which is designed to plan, price, promote and distribute services to target markets, in order to achieve organization objectives. Baker (1992,p.20) pointed that marketing is concerned with the establishment of mutually satisfying exchange relationships in which the judgements as to what is satisfying depend upon the perception of the parties to the exchange. Basically, it involves creating the right product with right price and then putting it in the right place with the right promotion; everything is done for making customers or target market happy. Marketing is identifying the target market and satisfying customers now and in the future. In most organizations, an analytical function, strategic direction and facilitates are tactically set to attract customers. Marketing strategy is important for every business. An effective marketing strategy can help a business to get more profit and also getting high position in competitive business market. Marketing strategy can be the life or death of a business. Having a wrong strategy, business will go down. Beginning an effective strategy is the key of success for business. Marketing strategy is the way and compass of an organisation over the long turn. Effective marketing strategy can bring advantages for the organisation. For creating effective strategy company always organized and proper utilized companies resources within a tough and challenging environment, to assemble whatever market needs, to fulfil what customer wants and also fulfil whatever stake holder expect. Successful strategy always examine the present situation and then set up plan which help to deal with all operational aspects needed to realize the achievement of organisational goal as argued by Jain (2000). Its a plan of action that summarizes what will be done to reach the stated objective. Jain (2000) identified the significant characteristic of strategic marketing as putting emphasis on long-term implications and monitoring the business environment, taking into consideration the corporate culture, business resources and the corporate stakeholders and varying roles for different pro ducts or markets. Marketing Strategy deals with the proper selection of marketing opportunities to pursue, examining and analysing target market and creating a right marketing mix that will satisfy customers in the target market. It basically deals with four essential elements which include sale or promotion, product, place and pricing. 2.1 Marketing strategy of Ryanair: Marketing Strategy is the most important business element for an organisation. It helps an organisation to identify organisations target goal and explain how organisation will achieve the target goal within a stated time frame. Generally all organisations have strategies that would maintain or enhance their competitive benefit in the market, and Ryan Air is never an exemption. There are different types of marketing strategy which is followed by organization or company to create an effective strategy, such as guerrilla marketing and viral marketing. Guerrilla marketing and viral marketing both are followed by Ryanair. 2.2.1 Guerrilla marketing: Guerrilla marketing is a marketing process hit hard, hit fast, get in, and get out and also a tactic which help to focuses on low cost, and fast-to-market, promotions. Guerrilla marketing is a marketing process of alternative ways of pursuing straight goals and an established technique of achieving profits with least amount money. The main aim of guerrilla marketing is to create a unique, appealing and stimulating idea to create buzz (buzz is used in word of marketing), and subsequently go round viral. Tom Richard (2005) pointed that with guerrilla marketing business can be able to increase the amount of traffic which comes from their business without spending a huge amount of money. 2.2.1.1Guerrilla marketing of Ryanair: In Ryanair marketing strategy, they follow guerrilla marketing technique which is unquestionably winning in realistic applications, are still new, fresh and not as clearly explored academically as other marketing technique. Strategy of Ryanair based on cost reduction strategy, minimum standard of service, short haul flight, very low prices and no frills, point to point frequency, all these are designed to achieve their goal and having a competitive position within the airline market. Here I discuss some guerrilla marketing techniques of Ryanair. Cost reduction strategy of Ryanair: Low fares and no frills are the key elements of Ryanairs marketing strategy. Low fares are offered by Ryanair to get large amount of passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. Strategy of Ryanair is based on cost leadership strategy, in this strategy management manage and do all value adding activities with the lowest manufacturer of product in business and attract customer with their lowest price. Cost reduction strategy helps them to gain competitive position in airline market. Lowest price help them to get many customers. Their assured aim is to divide into constituent parts of air travel and cut costs in every possible area which help them to offer lowest fare to their passenger than other competitor airlines. A particular part of passengers are targeted by Ryanair and they are just absorbed all their energy on that. Their target customers are the ones who are not capable to travel on a main or highest fare airline. Ryan air has established a relationship with consumers by using low cost product which helps them to sell additional higher-margin products and services that develop the consumers interface with the low-cost product or service. Ryanairs strategy, achieve competitive advantage through cost leadership and differentiation across broad and narrow target market so that superior profits could be generated by charging the market average price while holding costs down and this is consistent with Porters (1985) generic strategies. Being reliable: To deliver the best customer service performance is the strategy of Ryanair. According to the reports of Association of European Airlines (2004) Ryanair has achieved better punctuality than their competitor, less lost bags and smaller amount of cancellations than all of the rest of its peer grouping in Europe. Ryanair achieved all these good will because they are purposeful to carry out their services on powerfully or strongly and operating their services from secondary airports which are not congested. Monthly customer service statistics for September, 2010 was published by Ryanair, substantiate that they deliver Europes No 1 airline customer service to their passengers. For the duration of the month of September 2010, it shows that on time arriving flight of Ryanair is 85% of over 42000, fewer complaint which is 1 complaint per 2,000 passengers and less than 1 missing bag per 3,000 passengers was received. Ryanair are more concern about the safeties for passenger. According to Ryan airs annual report (2009), in their twenty years working history they have not had a single occurrence involving major injury to their passengers or flight crew. Point to point Flight frequency: Ryanair also provides frequent point to point flights on short haul routes and this route allow Ryanair to give frequent service. Ryan air use secondary or regional airports because this Secondary and regional airports are usually not as much of crowded than major airports which helps Ryanair to provide superior rates of on time departures, quicker turnaround times (the time an aircraft expend at a gate loading and Unloading passengers), less terminal delays, more competitive airport entrance and handling expenses according to Association of European Airlines report (2004). Point to point flying allow Ryan air to provide non-stop routes and keep away from the expenses of service for connecting passengers, baggage transfer and transit passenger assistance costs. Faster turnaround time is an important factor for Ryanair to exploit aircraft utilisation. Association of European Airlines published on time performance record of some airlines in their statistics reports and the airlines sta tistics (2004). According to their statistics, for the first six months of 2004 Ryanair arrived within 15 minutes of schedule time which was 92%, on the other hand its main competitors like Lufthansa AG (Lufthansa) 84%, Air France 84%, easy Jet Plc (easy Jet) 82%, British Airways 81% and Alitalia S.P.A. (Alitalia) 80%. Building achievement in the Ireland-U.K. market and increasing service to continental Europe, Ryanair intends to pursue a manageable growth preparation targeting precise markets. Targeting specific market will have opportunities for sustained growth by initiating supplementary routes from the U.K. or Ireland to other locations in continental Europe that are currently served by higher-cost, higher-fare carriers; increasing the frequency of service on its existing routes and this are believed by Ryanair. 2.2.2 Viral marketing of Ryanair: According to Allen.K (2008) viral marketing is a marketing technique that employed the concept of using the social networks of other people so that they can spread and expose their business product and services. Viral marketing strategy is a strategy that encourages individual to pass on a marketing message to others, creating an ever-expanding nexus of internet users spreading the world pointed by Hutchison. T, Macy. A et al (2009). This marketing strategy help organization or company to pass their information by using website, video clips, e-books, brand able software, images or text messages. It also can be word of mouth. Some viral marketing strategy is included here which is followed by Ryanair. Straight marketing technique: Ryanair has been using straight marketing techniques for recruitment and maintenance of customers to widen products and services. Travel agents are not used by Ryan air so that they do not pay agency commissions. Customers book online over the internet which helps the company to save agency fees. According to About Us, History of Ryanair (2000) www.ryanair.com, on January 2000 Ryanair started biggest booking website of Europe which is www.ryanair.com. This largest website helps them to reduce their cost and getting huge amount of booking. After launching the website weekly it was taking over 50,000 booking and this huge number of booking was established within three mounts. This website also allows passengers to get the lowest possible cost hotel rooms, car hire, lowest cost travel insurance as well as cheapest rail services (www.ryanair.com, About Us, History of Ryanair (2000). According to Ryanair website (About Us,2000, www.ryanair.com) the weather report in Skynews gets sponsored by Ryanair, The first airline sponsoring weather news by doing this they reach to millions and thousands of people watching television in their homes and people in hotels all over the European countries. The flexibility of getting Online tickets within the wide time span from 15 days up to 4 hours which is prior to the departure of their scheduled flight. Boarding pass too can be reprinted up to 4 hours before the scheduled flight according to online booking, ryanair.com 2009. Ryanair Magazine: For focusing customer and creating good relation with customer Ryanair publish their monthly magazine. In their monthly magazine, it is generally described directly to the interests and purchasing behaviour of Ryanairs exceptional audience and essentials include charming destination guides, travel tour ideas, property and real estate guides, select hotel reviews, seasonal recreation guides, technology updates and individuality profiles according to www.ryanair.com (advertise with us). Their magazine provide their passenger do not need to pay too much and provide them too get cheapest travel tour, cheapest hotel etc.Ryanair also involve to do some social activities. They are donated all money whatever they raise by selling their charity magazines. Their first charity calendar was published in 2008 which features their cabin crew and it raised à ¢Ã¢â‚¬Å¡Ã‚ ¬75,000 for childrens charity Angels Quest in Ireland (www.ryanair.com). 3.0 Public relation tactics: In every organisation public relation strategy is very important to the success of a business. It helps to communicate with customers all over the world. Public relation (PR) is a relation between company or organization and public which provide a service for the company by serving to provide the public and the media a better thoughtful of how the company works. It helps the company to attain its full potential and provide feedback to the company from the public. This usually takes the form of research regarding what areas the public is most happy and unhappy with. Within the tourism industry, public relation is not solely the work of PR department but also the entire employees. Public relations help an organization to develop its mission and vision and also meet customer or public needs and desires. Most times companies take some tactics to make relation with consumer which help to keep the customer coming back for more time. Ryanair also follow some tactics to create a better relationship with customers. Statistics from Association of European Airline (2004) shows Ryanair topped the list of customer satisfaction. In customer satisfaction figures Ryanair has got the pole position by providing best punctuality, the smallest number of lost bags and the least cancellations .Ryanairs head of communications, Peter (Holiday extras, Ryanair best for customer service,2007) said that the high fare airlines basically cannot contend with Ryanair either on price or on customer service satisfaction. Recently, Ryanair revealed that they have entered into agreements with a number of companies to present advertising space on the seatbacks and overhead baggage storage areas on their planes. 3.1 Relationship marketing of Ryanair: There have been many attempts to define relationship marketing. Berry (1983) pointed that Relationship marketing is attracting, maintaining and in multi service organisation-enhancing customer relationships which help to strengthen the relationship with customer and also transforming indifferent customers into loyal ones. Todays competitive market relationship marketing is important to get more customers. Successful relationship marketing helps business to get loyal customer which is important for business. Ryanair has created relationship marketing with public by providing better service quality such as best punctuality, the least lost bags and least cancelation, creating their own website which provide all information and resent news of Ryanair, publishing their monthly magazine, donating charity and sometime offering special offer. For giving special offer 1st November 2010 Ryanair announce that passengers can book their à ¢Ã¢â‚¬Å¡Ã‚ ¬6 seats for travel and booking their à ¢Ã¢â‚¬Å¡Ã‚ ¬6 seats, passenger can travel on more than 500 European destinations in December and January. If passengers want to get this offer they have to booked these seats until midnight (24:00hrs) Thursday (4th Nov) according to Ryanair news (1st November 2010).This offer announcing by Ryanair to make relationship with thei r customer. For making relationship with public Ryanair donated for charity by selling their calendar. From this calendar they got 100,000 euro and donated this money to Dublins Simon Community which is a charity works with homeless people in Dublin city(About Us,www.ryanair.com). 3.2 Customer loyalty tactics of Ryanair No business exits profitability without customers, which means customers are main element for a business and business would be more profitable when they are loyal. Loyal customer is king buy more, buy longer and tells more people. That customer who doesnt return or doesnt make partnership to the organisation or doesnt spread positive word of mouth has no value to an organisation. If any company or organisation wants to win the market place they must be customer-centered. Creating customer loyalty is important for every company and according to Reichheld (1996) greater customer loyalty brings about superior employee satisfaction and improves returns for shareholders. Richheld (1996) identified that customer loyalty, employee loyalty and investor loyalty are the key for the success of an organisation. That means loyalty is the key element to create relationship with public. Like every company Ryanair wants to encourage its repeat visit. Ryanair needs to drive repeat customer business which will give an extra little help to its loyal customer and at the same time boost its revenue. To maximise the number of repeat customer, Ryanair appointed the well recognised incremental revenue provider for online business-Webloyalty which is revealed from webloyalty news on march 2010 (www.webloyalty.com). Webloyalty has a vast experience in online businesses which work on driving repeat customer business by providing an option, named discount scheme to its online shopper. Customers who are booking online with Ryanair, they will have the option to join shopper discount and rewards. This offer provides passengers the option to join a 30-day free trial of Shoppen und Sparen. It also provide year-round discounts of up to 20 percent at over 400 top online retailers and EUR15 cash back check from Webloyalty for their next Ryanair purchase after joining the program. Martin Child, managing director of Europes Webloyalty (2010) said this model will help Ryanair to reward its repeat customers whilst providing a revenue stream and repeat business to their web pages with minimal effort required by them to implement the programme. Sinead Finn(2009), director of commercial revenue (Ryanair), insisted the passengers of Europes largest low fares airline Ryanair has already save billions each year with the lowest guaranteed fares, now in partnership with Webloyalty across three European markets, even more of our passengers can choose to join membership programs of Webloyalty and save more with ongoing discounts. For keeping to its customer, on Thursday 20 August Ryanair, low fares airlines, has announced details of an amazing flight good deal in Bangor as well as Belfast to commemorate A-level results day (Stakeholder media news August 2009). Europes largest low fares airline Ryanair announced that Ryanair Company will benevolent to give away free of charge flights to A-level students. They give these free amazing flight offers for those students who have gained admission test of those colleges and universities which are situated in their five destinations from George Best Belfast City Airport to East Midlands, Bristol, Liverpool, Glasgow Prestwick and London Stansted,. This amazing offer can get those first students who can come in Major Street Bangor and Belfast at 11.00 am to 14.00 pm next Thursday with their A-level results slip as well as letter of offer to the Ryanair Company. Only these students can win these free flight tickets towards university according to Stakeholder media news ( 2009). From Stakeholder media news (2009) ,Laura McCormack, management member of Ryanair said that University can be costly time for students and their parents, but the special offer of low fare airline, Ryanairs guaranteed means that guardian or parents of students as well as students can fly their house and vacation at the lowest fares. All things are done by them for keeping customer. 4.0 Effectiveness Marketing strategies and Public Relation Tactics of Ryanair: Developing and managing effective marketing strategies are important for company to achieve the broad goal and with effective marketing strategy company can beat with other competitor which helps them to get high position in business market. Effective marketing strategy helps company to satisfy their customer and get the target market. A successful marketing strategy must be tractable. Marketing tactics are essential to create an effective strategy. Marketing tactics are the day-to-day actions that marketers undertake and involve the main marketing decision areas. This tactics help to make relationship with customer. Public relation tactics is the first step for an effective strategy. This marketing strategy helps the company to stand in competitive market and to gain competitive position in the airline market. Effective marketing strategy and public relation tactics is a way which helps company to growing revenue, increasing profits and reducing costs. With providing cost reduction strategy, point to point frequency, punctuality and minimum customer service now Ryanair is getting the largest low fares airlines in Europe. Revenue of Ryanair and increasing number of passenger provide that the strategy and public relation tactics of ryanair is so effective. According to About us, full year result 2010 (www.ryanaor.com), on 1st June 2010 Europes largest low fare airline Ryanair announced their full year Profits, it shows that after tax they get à ¢Ã¢â‚¬Å¡Ã‚ ¬319m profit and last year it was à ¢Ã¢â‚¬Å¡Ã‚ ¬105m profit that means it is increasing 204% when most of the competitors of Ryanair such as Bluewings (Ger), Globespan (UK) have announced sufferers or losses because of global recession .It provide that how effective there low cost marketing strategy is! Today customers are so concern about price and Ryanair use these things to attract their customer. Ryanair knows how to make relationship with their customer, what is their customer wanted, what is their expectation. Todays customers are kings for business so that they are always trying to make relationship with their customer by providing on time service .For making relationship with their customer Ryanair launches largest booking website which is www.ryanair.com. According to Ryanair website (About us, 1995, www.ryanair.com)by their effective strategy Ryanair achieve vast quantity of passengers in their Dublin-London route and go beyond some major airlines like British Airways as well as Aer Lingus. In Europe, Dublin-London is the major intercontinental scheduled route than other routes and Irish Airline Ryanair has turn into largest passenger airlines on their all route that is operated by Ryanair to or from Dublin. That means lowest fares, on time and high frequency of Ryanair co ntinues to win success in every market which is operated between Ireland and the UK. Though Ryanair provide minimum services to their customer, their passenger number is increasing day by day because of their cost reduction strategy. According to Ryanair news (4th September 2010),September 2010 their passenger number is 6.84 million and last year it was 6.12 million, it means it is increasing more than 12%. Their biggest growing number of passengers provide that they are doing successful Airlines business in Europe. 5.0 Recommendation and conclusion: Every organization should try to satisfy their customer by providing product and services to achieve their goal. Customer satisfaction is the main intend of the marketing concept. Beyond any doubt, by their effective marketing strategies now Ryanair is the largest low cost airlines in Europe and achieve recognisable brand name. It can be said that their Low cost or no frills marketing strategies helps Ryanair to be able to gain huge amount of passengers. If the company cannot fulfil customer expectations then this company will go down. It can be recommended that their low cost marketing strategy is so effective. It can be said that their low cost strategy is a fundamental reason for them to get high profit. Making relationship with customer is most important to get long term business and customer loyalty is the most powerful for increasing companies advert, rising companys good will and getting more profit. But Ryanair provide minimum service, getting a position in competitive market they should think about that customer is valuable and it is recommended that they should think to increase customer loyalty.It can be said If Ryanair increase their public relatio n, they will get superior success and also can increase their business in competitive business world. Ryanair marketing strategy is based on cost leadership strategy that mean their main marketing concept is to cut their cost in every possible way and attract customer with their lowest fare. As their business is airlines business which depends with oil price, this oil price is increasing day by day. So, if they want to do their business, it is recommended that they should think about their price strategy and increase the price of their fare to stay in business. 6.0 References and Bibliography: 1. Opening up Trade in Services :Key for Tourism Growth(2008)[Online] Available at http://www.oecd.org/dataoecd/38/11/40191324.pdf 2. Laura Lake,(2010)Content Marketing[online] Available:http://marketing.about.com/od/strategytutorials/a/contentmarketing.htm 3. Baker, M. J. (1992),strategic marketing management, New York; Wiley 4. Jain, S. (2000),Marketing Planining and Strategy,6th edition, Cincinnati: South-Western College Publishing 5. Dibb, S.; Simkin, L.; et al (2006)Marketing Concept and Strategies fifth edtion, New York: Houghton Mifflin 6. Brennan, R., Baines, P.et al a(2003)Contemporary Strategic Marketing New York; Palgrave Macmillan. 7. Marketing teacher.com Ryan Air case study[Online] Available: http://marketingteacher.com/case-study/ryanair-case-study.html 8.Strategy-Ryanair-Strategy Available: http://www.ryanair.com/doc/investor/Strategy.pdf 9.Thinking made easy(2008)Ryanair case study analysis [Online] Available http://ivythesis.typepad.com/term_paper_topics/2008/02/ryanair-case-st.htmle: 10. Casestudyinc.com (2010)case study on ryanair, the biggest low-cost European airline [Online]Available: http://www.casestudyinc.com/ryanair-low-fares-airline-case-study 11. Ryanair.com (2010) [Online] Available at http://www.ryanair.com/en/news/ryanair-no-1customer-service-stats-august-2010 12. Smith+co (2009) Ryanair-a branded customer experience?[Online

Russian Revolution Essay -- Russian History

Russia had been an autocratic government for 300 years under the Romanov Dynasty before the revolution of 1917. When problems started in the early 1900’s most people were serfs that had been freed about 20 years before. In 1914 during World War One, Czar Nicholas II decided to stay in war with Germany despite what the rest of his country thought. Nicholas posed a distraction from the countries problems. His plan was to keep his soldiers minds off of the horrible living conditions of Russia by staying in war with Germany and starting a war with Japan in hope that he would lead his country to a victory; both wars were lost, giving Russian citizens more to be upset about. Russia’s Army was extremely weak, made mainly of peasants, and the cost of war was weighing down on the citizens of Russia. In reality, Nicholas II had no aptitude to be a ruler, and proved himself to be politically incapable of governing a country. Starvation and poor living conditions lined the streets of homeless families. Many people were unemployed, and those who were faced terrible conditions when they were working. Nation-wide discontent for the czar had set in, people begged for him to be dethroned. The country attempted to industrialize, but this just brought more trouble and left the country more distraught than ever, at this point they were behind the rest of the world in every aspect. The war with Germany was over, but Russia was left with a period of economic downfall to deal with. Four groups were later formed against the czar and his form of government, only one group of people, the white Russians, were still loyal to him. Liberals were people who wanted democratic checks on the czar, instead of total dictatorship. The Nationalists wanted greater in... .../srcx/retrieve.do?subjectParam=Locale%2528en%252C%252C%2529%253AFQE%253D%2528su%252CNone%252C18%2529russian%2Brevolution%2524&contentSet=GSRC&sort=Relevance&tabID=T001&sgCurrentPosition=0&subjectAction=DISPLAY_SUBJECTS&prodId=SRC-4&searchId=R1 ¤tPosition=5&userGroupName=glen46605&resultListType=RESULT_LIST&sgHitCountType=None&qrySerId=Locale%28en%2C%2C%29%3AFQE%. â€Å"The Russian Revolution.† Gale Resource Research Center. Ed. Marie Hacht and Dwayne D. Hayes. N.p., 2008. Web. 25 Dec. 2010. . Wines, Michael. â€Å"1917: Russia’s Year of Revolutions.† New York Times 12 Mar. 2007: n. pag. SIRS Discoverer. Web. 26 Dec. 2010.

Communism In Cuba Essay -- Communism Essays

The year is 1959 and the place is Cuba. It is January 1st and Batista, the president of Cuba has just fled the country fearing Fidel Castro, a Cuban revolutionary who mounted a rebel force called the 26th of July Movement against Batista. Castro assumes power on the 16th of February and establishes a dictatorship. Communist Rule In Cuba So far, the Soviet leader, Khrushchev is in question of what political track Castro is deciding to take. Russia themselves have only one connection with Fidel which is his brother Raul who is no doubt a full communist. The Communist Party of Cuba at this time has no contacts with Castro quite yet. Unfortunately, Raul never showed his true feelings for communism to his brother, Fidel. This causes quite a predicament for the Soviet Union to make them seen and heard by Cuba. Smartly, Russia sends Anastas Ivanovich Mikoyan, who held business contacts in the US, to the states as a guest of the Russian ambassador. Fidel hears of Mikoyan’s arrival in the US and invites him to visit Cuba. Although Mikoyan is traveling throughout the island, looking things over, Castro still has not identified himself as a Communist quite yet. In May of 1960, diplomatic relations between Russia and Cuba are established following Mikoyan’s visit to the island. One reason why Cuba has turned to Russia is because the US had cut off their oil supplies and imposed an economic embargo on the island because of the naturalization of US owned companies and citizens by the Cuban government. This calls for a massive oil shipment from the Soviets but unfortunately, Russia was unable to handle such a demand because of their limited overseas shipping capabilities. Subsequently, Russia puts an order for extra oil tankers from Italy, a capitalist country. When Italy agrees to the business proposition, the US is infuriated that another capitalist country was willing to help a communist country. Italy saw it as nothing more than an opportunity to make extra money, regardless of opposing economic systems. Back in Cuba, Castro has begun to make enemies for himself. The many policies he has instilled angered many who fought beside him in the revolution to overthrow Batista and many didn’t approve of the socialist reforms he made such as the naturalization of businesses and his collectivization of agriculture. Castro felt he needed protection against the United States and ... ...defeated in Vietnam in the later years to come. I feel that the Cuban missile crisis served not only as another example of how nuclear war is in fact possible but also allowed interaction between opposing systems of government that were both seeking to expand their influence on third world countries. For Russia, they have succeeded in guaranteeing that Cuba would not be invaded but they have compromised their balance of power with the United States for those missiles served as the only nuclear threat to the states where as the US had missiles positioned in various places in Europe and the Middle East all pointed towards the Soviet Union. Khrushchev has also lost face with China where they see him as a coward in retreating. The people of the United States saw this as their own victory with the removal of the nuclear threat. Bibliography Castro, Fidel. Microsoft Encarta Encyclopedia, 1998 ed. Cuban Missile Crisis. Microsoft Encarta Encyclopedia, 1998 ed. Khrushchev, Nikita. Khrushchev Remembers. USA: Little, Brown and Company, 1970. Rubin stein, Alvin Z. Soviet Foreign Policy Since World War II: Imperial and Global- Second Edition. Boston, MA: Little, Brown and Company, 1985.

Internet Connecting Point A to Point B Essay

How should an Internet connection be made for the current campus? Why did you select this option over the others? AT&T is the carrier providing service to the existing campus as well as the new campus. Examine the offerings for Internet access to select the one that should be used. (10 points) ST which is made by at&t is the most popular connector for multimode networks, like most buildings and campuses. It has a bayonet mount and a long cylindrical ferrule to hold the fiber. Most ferrules are ceramic, but some are metal or plastic. And because they are spring-loaded, you have to make sure they are seated properly. If you have high loss, reconnect them to see if it makes a difference. 2. How should the existing and new campus locations be connected to each other? (10 points) The Existing campus locations should be connected to each other via fiber optic cable. Fiber optic cables are less expensive, there is less signal degrading, Non-flammable, and last but not least extremely lightweight compares to the competitors. 3. Should the two locations share an Internet connection? (10 points) Yes. Paying for two separate internet connection methods would be pointless for this scenario. Sharing one connection is more cost effective. 4. Compare the advantages, disadvantages, and cost of fiber optic cable, 5 GHz wireless bridges, and free space optics as a means to interconnect the campus buildings to the IT wing of the Administration Building. (10 points) Fiber optic cable is more expensive of hardware and installation overall, but it is the fastest connection currently. Wireless bridges provide wireless connection, however if the proper precautions are not put into place there may be additional interference and signal loss. Free space  optics is perfect for smaller networks and cheap 5. What would be required to interconnect the existing campus and the new campus to each other using fiber optic cable laid within the hiking trail right of way? (10 points) Outdoor cables and enclosures such as Central tubes are definitely necessary.The central tube design consists of one Thermoplastic PBT buffer tube encasing individually colores fibers. These fibers are surrounded by gel for moisture resistance. The central buffer tube is also surrounded by water swellable fiberglass yarn for overall water resistance and added strength. 6. Examine the data shown on the DSL Line Utilization Report found in Doc Sharing. This is a typical bandwidth utilization report for ADSL line used to connect each building on the campus to the Internet. Keeping in mind that there are eight of these DSL lines connecting the campus buildings to the Internet will a higher speed connection be needed when these are consolidated into one connection? (10 points) Yes. A higher speed connection will be needed when everything is consolidated. The Utilization report shows bandwidth but doesn’t take into account the 8 lines. 7. If the two locations share an Internet connection will a single connection suffice for both sites? (10 points) It would be feasible but not comfortable or ideal. Ideally you would want one connection per site.

Medical Claims Examiner or Claims Officer Training and Development Needs

Prepared By: Solomon Sawerh PetteyOrganisation: Osu Klottey NHIS Location: Osu, Accra – Ghana Medical Claims Examiner orClaims Officer| training & development| | | | INTRODUCTION Significant achievements have been made at arresting potential claim related challenges which threatened NHIS sustainability, but the claims still continue coming in fast with increased work load. The uses of technology and claim officers to effectively manage claims also continue to advance with meaningful results.This document therefore aims to use a scientific management approach to determine the training and development needs of claims officers, which can further enhance the effective and efficient management of claims. Case in Point Claims officers need to have certain knowledge, skills and abilities to examine medical claims effectively. The question is: what is the current capacity gap of knowledge, skills and abilities? The work of medical claim examination and approval are critical and comple x and this lends support to the question above.The research aims to determine the training and development needs of claims officers by examining levels of education, professional background and prior knowledge of claims vetting and ways to determine the impact of training. Focus will be on the claim officers’ perspective of needs, best approach to close capacity gaps, and better enhancement of NHIA activities towards the improving upon the performance of claim officers.About 70% of NHIS claims have been projected to be processed electronically, but leveraging technology in terms of claims management will not adequately address the capacity deficit, unless the manpower is well equipped to contribute meaningfully towards the rrealization of the company’s strategic goals. Approach Benchmarks Challenge of expenditure Traditional methods versus JUST-IN-TIME training and development for practical knowledge Continuum of learning/E-learning Tailored Programs / Health Insurance Training Institutions / International AssociationsSAMPLE CONTENT: TRAINING AND DEVELOPMENT ACTIVITY PROGRAM (P) Basic outline of programs which can be designed to prepare participants to meet the challenges of health care revenue cycle management including insurance reimbursement and accounts receivable management, with strong emphasis on clinical knowledge needed to analyze the content of medical records for optimal reimbursement P 1, Medical Aspects of Claims – describes the anatomy and physiology of the human body, as well as disorders and treatment of the various body systems.P 2, Basic Pharmacology – introduction to the basic study of drugs, therapeutic uses, dosage and actions. P 3, Health Insurance Law – provide an understanding of the insurance policy as a legal contract – aspects of statutory law, case law, and common law as they pertain to claim administration. P 4, Claim Administration – administration of claims under health insurance c ontracts (both individual and group), including investigation and cost control techniques.P 5, Management of Claim Operations – application of management theory to the operations of claim departments, including the management functions of planning, controlling, organizing and leading. P 6, Foundations of Insurance Marketing and Customer Service – marketing principles and functions, customer service concepts and strategies as integral aspects of health insurance Foundations of Excellence| Details/courses| | Anatomy and Physiology and Introduction to Human Disease | | Presentation Techniques, Advanced Composition, Diversity in Society| |Foundations of Health Professions| | | Applied Information Technology| | Medical Terminology and Introduction to Health Careers| | Major| | | Accounting Foundations | | Administrative Procedures or Medical Office Applications| | Health Record Content| | Health Care Management Foundations| | Procedural and Diagnostic Coding| | Introduction to Health Care Reimbursement Systems and Reimbursement Applications | | Claims Management Practicum| | Health Care Law and Ethics|